The effects of cross-cultural communication differences are both known as well as underestimated. This underestimation can be a threat to the success of any international cooperation.
Awareness of one’s own, culturally determined, preferences and communication patterns is the first step in successful international cooperation. Understanding the habits and preferences of counterparts is the second step.
Being constantly aware of the differences and cherishing them helps to keep communication effective and productive.
We believe that intercultural gaps at both sides can be closed with sound advice, training and coaching, preventive and curative. Closing these gaps is essential in order to achieve an optimum playground for effective and efficient international negotiation, cooperation and business.
Business comes with trust, and trust comes with understanding.
